Telecom assists publishers in different ways, continuously contributing to each title’s revenue. The publishing support Telecom provides generally falls into three categories: sales, customer service, and surveys.
Publishing Support from Telecom
Sales efforts focus on generating new subscribers, in addition to renewing existing subscriptions. We help our partners reach new readers by employing a multi-channel approach to our outreach efforts. New subscribers are generated through a combination of cold calling, emailing, and conventional direct mail, with all efforts conducted in compliance with federal, state, and local laws. We contact businesses and residences, adapting to the needs of each publisher.
Since there are few prospective readers of niche-focused content in magazines and newspapers, publishers often seek to re-engage with previous subscribers. Telecom is successful when employed on “win-back” sales campaigns designed to re-engage with those who allowed their subscriptions to lapse. Our seasoned staff expertly accentuates the value proposition of each title being offered. Our agents conduct a root cause analysis to understand why subscribers haven’t renewed subscriptions and present compelling reasons to earn their ongoing business.
Effective, Experienced Customer Service
Regarding customer service, few companies can match Telecom’s experience and effectiveness in serving readers. Telecom’s evolved training curriculum consists of best practices and retention-focused content, and our USA-based experienced staff is expertly trained to resolve subscribers’ concerns, answer questions, and maintain active subscriber status. Telecom’s agents always go “the extra mile” to express appreciation for their business while addressing customer concerns. We provide VIP support and make every customer feel important, contributing to our successful retention rate. Our “subscribers saved” metric is reflected in our daily production reports. This is a significant reason why so many publishers believe in Telecom to serve their valued subscribers.
Market Research and Surveys
Telecom also has extensive experience conducting publishing market research and surveys. Customer satisfaction surveys and reader insight studies are common in the publishing industry and gauge how well content is being received. Telecom conducts surveys via phone and email, acquiring valuable feedback from subscribers. This first-hand insight is critical in helping publishers deliver content geared towards their readers’ interests and maintaining circulation numbers consistent with promises made to advertisers.
To learn more about our approach, please visit:
Read about a related Success Story here.